Generosity AI Working Group
Generosity AI Working Group

GivingPulse

A holistic look at trends in giving behavior and perspectives

Supported by:

GivingPulse is a weekly survey designed to investigate a broad range of giving behaviors and sentiments, supported by the Fidelity Charitable® Catalyst Fund. Survey responses provide insights into the state of generosity and allow the sector to explore how various events, interventions, crises, and demographic factors impact or correlate with generosity in near real-time. This survey encompasses the diverse set of behaviors that people engage in to support others including financial and material donations, volunteering, advocacy, and mutual aid.

The GivingPulse Project

Q4 2023 GivingPulse Quarterly Report

Read it here

Q1 2024 GivingPulse Quarterly Report

Read it here

Q2 2024 GivingPulse Quarterly Report

Read it here

Project Assets

GivingTuesday is dedicated to providing the sector with open tools and resources to advance their research. If you have any feedback or requests on any of these assets, please let us know here.

Raw Data

The raw datasets contain the respondent-level survey results in Excel (.xlsx) and SPSS (.sav) formats. Data summary tables are also available to give a summary snapshot of each survey question. The survey results are available up to February 2022. Datasets are uploaded every week.

Quarterly reports

Quarterly reports on giving behaviors and attitudes provide a detailed analysis of the most recent trends in the generosity landscape of the US. These reports offer insights into how people are engaging with causes, evolving preferences in giving, and shifting attitudes towards nonprofits.

GivingPulse Field Guide

GivingTuesday and RKD Group teamed up to provide this companion to the GivingPulse Report each quarter. The goal of the Field Guide is to provide nonprofit organizations with actionable insights based on the data found in the report.  

Dashboard

An interactive dashboard accompanies the quarterly reports. It allows users to dive deeper into topics covered in the report and explore them through various segmentations. Only registered users can access the dashboard. Request your access today!

(Beta) Data Explorer

A beta exploratory BI tool is available for users to explore the raw data through various filters and segmentations, and build their own charts to use in their research projects.

Methodology assets

The methodology report gives valuable information about data collection methods, sample composition and metrics calculations. The change log tracks changes made to the survey questionnaire since February 2022.

Data and Tools

The key assets of the GivingPulse project are all located in the GivingTuesday Data Commons.

Download Data Via the GTDC

If you do not have a GTDC account, you can request it by submitting the form below.

Request Access

(Beta) Data Explorer

The (Beta) Data Explorer lets you explore survey data and create charts for your projects!
Coming soon!

Build your charts

Visualizations Library

You will find images, deck slides, and data charts from our reports and presentations. You can download the visuals to create your own content!

Visit the Visualizations Library

Access the Dashboard

For access, please request your account on the GivingTuesday Data Commons through the link below.

Instructions & Access

Product Roadmap

Q2 2024 Report Release – Geographic Profile Analysis

Release of New (Beta) Data Explorer Features

Q3 Report Release

Q4 Report Release – Review of Predictive Analytics

Development of Generosity Index Metrics

Supported By

Who We Are

GivingTuesday is a Movement that Unleashes the Power of Radical Generosity Around the World.

GivingTuesday reimagines a world built upon shared humanity and generosity.

Our global network collaborates year-round to inspire generosity around the world, with a common mission to build a world where generosity is part of everyday life.

The GivingTuesday Data Commons is a global network that enables data collaboration in the nonprofit sector. The Commons convenes specialist working groups, conducts research into giving-related behaviours, reveals trends in donations and giving, and shares results and findings among its global community. With over 300 organizational collaborators and 50 global data chapters, the Data Commons is already the largest philanthropic data collaboration ever built.